Marketing Manager

Responsibilities

• Drive AVTECH’s growth by developing and executing a comprehensive marketing strategy and annual campaign calendar.
• Translate market insights and campaign analytics into actionable strategies that uncover new customers, markets, and revenue opportunities.
• Partner with Product and Sales teams to launch new products and features with strategic go-to-market plans that accelerate adoption and revenue.
• Deliver executive insights through dashboards, reports, and actionable recommendations that drive business decisions.
• Lead high-impact digital marketing initiatives, including paid search, SEO, social media, email automation, remarketing, and website optimization, to maximize reach and conversions.
• Manage social media and digital presence to increase engagement, drive traffic, and support lead generation.
• Leverage analytics platforms such as Google Analytics and Microsoft Clarity to measure performance, optimize campaigns, and deliver measurable results.
• Maximize ROI by managing budgets, agencies, and vendors with strategic oversight.
• Craft compelling content across all channels, press releases, newsletters, case studies, videos, infographics, and product materials, that engages audiences and strengthens brand authority.
• Ensure brand consistency and maintain a strong, distinctive AVTECH voice across all communications and campaigns.

Requirements

• Bachelor’s degree in marketing, Public Relations, Communications, or a related field.
• 5+ years of marketing experience, preferably in small to mid-sized companies.
• 3+ years of leadership experience managing cross-functional teams.
• Strong knowledge of integrated digital marketing strategies and key performance metrics.
• Proficient with Google Ads, Analytics, SEO/SEM, HubSpot, Microsoft Clarity, or similar marketing automation platforms.
• Skilled in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and visual content creation.
• Excellent written and verbal communication skills, with the ability to convey ideas clearly across teams.
• Demonstrated ability to collaborate effectively with technical, sales, and product teams.
• Analytical mindset with experience developing KPI dashboards and interpreting marketing data to inform decisions.
• Strong problem-solving skills with a results-driven approach.