Marketing Manager, Audit & Tax

Responsibilities

• Lead integrated marketing initiatives for the Audit and Tax practice of a national accounting and advisory firm.
• This role develops and executes strategies that drive growth across the Audit and Tax service lines, including targeted marketing programs, thought leadership, ROI-focused conferences and sponsorships, and campaigns and materials that build brand awareness, strengthen market positioning, deepen client engagement, and accelerate pipeline development.
• The position partners with practice leadership and subject matter professionals translate technical and market insights into compelling go-to-market strategies that deliver measurable business impact.
• Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.

Preferred

• MBA or advanced degree preferred.

Benefits

• a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance.