Marketing Manager, Audience Strategy & Growth

Responsibilities

• Own end-to-end marketing strategy and execution for a slate of priority TED podcasts
• Utilize and optimize existing growth tools and placements, including audio cross-promotions, feed drops, host guest swaps, PR, paid, newsletter, social media and Web.
• Manage a paid media budget, developing and executing a strategy to meet listeners on social media, YouTube and Search.
• Help refine organic social media strategy for TED podcasts, locating mechanisms and channels for optimized audience reach.
• Help to define audiences, messaging and channel strategy to reach target listeners.
• Build and iterate a growth roadmap informed by data, experimentation and audience insight.
• Partner closely with PR teams and external partners to support press outreach and cultural moments, ensuring they have the assets and context needed to be effective (episode descriptions, host details, launch timelines, etc.).
• Serve as a key point of connection between marketing, editorial, production, PR, analytics and platform partners for focus shows.
• Ensure cross-team alignment on promotion plans, timelines and outcomes by proactively communicating with senior stakeholders.
• Contribute to brainstorming around activating top of funnel awareness via distribution platforms.

Requirements

• Degree (preferred) or diploma in commerce, administration, communications or similar discipline, or similar experience.
• 3-5 years of customer support experience, both in-person and online.
• Experience using CRMs to effectively manage customer data, communications, and customer support.
• Experience working in events or similar industry (ex. theater, TV, etc).
• Extensive knowledge of Google applications / Microsoft suite (especially Excel / Sheets).
• Tech-savvy, fast learner of new tools.
• Meticulous attention to detail.
• Able to perform repetitive tasks with consistency and accuracy.
• Ability to pivot and prioritize simultaneous projects based on urgency.
• Quantitative and qualitative analytical and problem-solving skills.