Responsibilities

• Assists with the development and implementation of a Marketing Action Plan and Marketing Budget
• Manages relationships with outside marketing agencies
• Manages relationships with local community groups (e.g. Men Having Babies, various women’s societies, etc.)
• Assists with defining practice sales strategies, initiatives, and performance goals
• Accountable for marketing efforts to obtain increased patient referrals
• Establishes a system to monitor effectiveness of marketing, and advertising strategies
• Represents the practice in public relations functions, seminars, and media events
• Promotes actively the positive image of the practice to internal and external audiences
• Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments
• Provides insightful market competition analyses and develops pro-active strategies

Requirements

• Bachelor’s Degree or higher in marketing or related field.
• 2- 3 years’ experience with direct-to-consumer marketing in the healthcare industry is required.

Preferred

• Previous experience in the fertility industry and/or interfacing with OB/GYN’s preferred.

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision plans for our full-time employees, along with complimentary basic life insurance, Employee Assistance Program, and long-term disability insurance. FREE employee only healthcare coverage option is also available.
• Family Building Support: Take advantage of our comprehensive fertility benefits, adoption assistance, and surrogacy support to help grow your family.
• Paid Parental Leave: Generous maternity, paternity, and partner leave so you can focus on what matters most.
• Penty of Paid Time Off: Start with 18 days of PTO annually and enjoy 11 paid holidays, including one floating holiday to use as you choose!
• Retirement Ready: Invest in your future with our 401(k) plan, featuring a competitive company match and full vesting after just 2 years.
• Lifestyle Spending Account: Access a company-funded account to reimburse expenses that boost your physical, financial, and emotional well-being.
• Health Savings Account (HSA): If eligible, enjoy regular employer contributions to your HSA with every paycheck.
• Rewards for Connections: Earn extra money with our Employee Referral Program —your network is invaluable!
• Growth Opportunities: We support your career with continuing education reimbursement and dedicated time off for professional development.