Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives.
• Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements. Lead agency partnerships and manage internal resources.
• Digital Marketing Expertise: Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences.
• Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS.
• Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
• Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
• Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A master's degree is a plus.
• Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement.
• Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management.
• Multi-location marketing is preferred.
• Experience planning and optimizing full funnel marketing budgets.
• You will be responsible for developing each location’s annual marketing plan, with monthly and weekly adjustments based on location objectives, campaign performance and outcomes of tests.
• Analytical mindset with the ability to interpret financial and marketing data and proactively use the data to achieve established MER and campaign ROAS.
• Excellent communication and interpersonal skills. Ability to effectively work across field personnel, internal marketing departments and external partners.

Preferred

• Master's degree is a plus.
• Multi-location marketing is preferred.