Marketing Manager

Responsibilities

• Own UEI’s integrated marketing strategy, annual plan and budget, aligning investments with growth priorities, target markets and revenue goals.
• Lead and develop the marketing team, setting clear priorities, ownership, workflows and performance expectations.
• Direct technical content, product launches, campaigns, video, email and sales enablement.
• Own website strategy, UX, conversion, content governance, SEO, AEO and GEO.
• Expand UEI’s AI-enabled marketing toolset, workflows and agents while maintaining human oversight, source validation and brand controls.
• Oversee marketing operations, automation, data quality, lead management, nurture and attribution in partnership with sales.
• Manage trade shows and events, including strategy, budget, logistics, messaging, lead capture and follow-up.
• Lead social media, digital advertising, trade media and email programs that build awareness and generate qualified demand.
• Establish KPIs, dashboards and reporting that translate performance into actionable recommendations.
• Manage UEI brand standards, messaging, visual consistency, approvals and quality across channels.

Requirements

• Bachelor’s degree in marketing, business, communications or a related field.
• 7+ years of experience in B2B marketing, including 3+ years of experience leading people, programs or cross-functional marketing work.
• 5+ years of experience developing and executing integrated campaigns across content, digital, events, social, advertising and lead generation.
• 3+ years of experience with marketing automation, CRM, analytics and reporting tools, including campaign measurement, lead management and attribution.
• Experience applying AI tools to marketing workflows, content, research, analytics, automation or operations, with documented human review and quality controls.
• Ability to travel for trade shows, customer events and business meetings as required.

Preferred

• Experience marketing complex technical products to engineering, industrial, aerospace and defense, energy, semiconductor or related B2B audiences.
• Strong written and verbal communication skills, with the ability to translate technical concepts into compelling marketing content.
• Strategic, collaborative leader who can manage competing priorities in a fast-paced environment.
• Strong business judgment with a hands-on, results-driven approach.
• Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.