Responsibilities

• Manage email marketing campaigns, including creation, testing, scheduling and approval processes.
• Contribute to the development of marketing plans, tactics and research for ACA programs, products and services.
• Write and edit marketing content for emails, website, social media and print ads.
• Manage incoming Communications and Marketing support requests from staff across the organization.
• Work with ACA’s graphic designers to develop brand-aligned creative in support of marketing plans and tactics.
• Collaborate with ACA’s Communications team to build robust social media campaigns that help move the needle in the promotion of ACA programs, products and services.
• Support analytics management by monitoring and tracking the performance of marketing efforts across all channels, including email, social media, print and website. Leverage data to recommend adjustments to marketing tactics.
• Represent ACA and exhibit at occasional in-person events and conferences.
• Assist in logistics for ACA’s field marketing efforts, including outlining collateral needs and preparing them for shipment.

Requirements

• Bachelor’s degree preferred in marketing, communications or a related field, with 5 years of experience.
• Experience in an association or other nonprofit organization is preferred.
• Proven success in developing multi-channel marketing plans and campaigns.
• Strong project, time management and decision-making skills with the ability to multitask and work in a deadline-oriented environment.
• Data-driven marketing mind with an eye for using data to optimize marketing efforts.
• 2–3 years of relevant team leadership or supervisory experience.
• Strong marketing copywriting skills with experience writing for search engine optimization (SEO) and the ability to convey information in an easy-to-understand, compelling and engaging manner.
• Proficient use of office software and programs: Microsoft Office Suite and Adobe Creative Suite.
• Willingness to stay informed about current trends, research and best practices in the marketing field.
• Excellent interpersonal communication skills with the ability to work as part of a team and collaborate.