Responsibilities

• Strategic Planning & Execution – Develop multi-channel marketing strategies, plans, and budgets that drive lead generation, customer/member acquisition, revenue growth, and brand awareness.
• Campaign & Lifecycle Management – Lead integrated campaigns and customer/member journeys across digital, email, CRM, web, social, and traditional channels.
• Team Leadership & Project Management – Recruit, develop, coach, and manage marketing staff; oversee vendors, budgets, and multiple projects to deliver high-quality results aligned with organizational goals.
• Analytics & Market Intelligence – Conduct market, customer, and competitive research to identify trends, opportunities, and needs; monitor campaign performance and use data to optimize results.
• Cross-Functional Collaboration – Partner with internal stakeholders and cross-divisional teams to align marketing initiatives with organizational priorities, improve operational efficiency, and communicate strategies, progress, and outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA preferred.
• Five or more years of progressive marketing management experience required; healthcare, association, or nonprofit experience preferred.
• Demonstrated success developing and executing revenue-generating, multi-channel marketing strategies and campaigns across digital, email, CRM, SEO/SEM, social media, and traditional marketing channels.
• Proven ability to effectively manage staff, budgets, vendors, and complex cross-functional marketing initiatives from concept through execution.
• Knowledge of CRM, marketing automation, analytics, digital advertising, and AI-enabled marketing tools.
• Excellent analytical, project management, and communication skills, including copywriting and presentation experience.

Preferred

• You are a strategic marketing leader who knows how to get things done, thrives working on multiple priorities simultaneously, and are an expert relationship-builder and collaborator.
• You can inspire and develop a team, manage a complex portfolio of work, use technology and data to make marketing more targeted, efficient, and measurable, and are adaptable to change.
• American College of Physicians (ACP) is seeking an experienced Marketing Manager who excels at leading people, translating strategy into action, leveraging marketing technology, and delivering measurable results.
• This is an opportunity to lead a team of marketing professionals while managing a diverse portfolio of high-impact campaigns and initiatives that drive revenue growth, acquisition, retention, awareness, and engagement.

Benefits

• ACP offers a competitive salary, superior benefits and a supportive work environment.