Marketing Manager

Jackson, MI (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 days ago

Job Summary

Own the credit union's marketing strategy and team execution to drive growth, engagement, and a superior member experience.

  • Lead Marketing Strategy Management
  • Internal and External Communications and Brand Equity
  • Community Advocacy and Growth Initiatives

Job Description

Responsibilities

  • The Marketing Manager advances the credit union’s growth through the execution of promotional campaigns and brand awareness.
  • They oversee day-to-day operations in all marketing-focused areas including product promotion, internal and external communication, traditional and digital marketing, and video production.
  • The Marketing Manager is dedicated to working with the VP of Communications to create and sustain a culture that is filled with people who are Focused, Engaged, Trustworthy, Humbly Confident, and driven to Achieve.
  • The Marketing Manager works to ensure that our team is optimally engaged with each other, our members, and in the community.
  • They must work to ensure their team is fulfilled in their work and, as a result, the member experience is superior, and goals are achieved.
  • Essential Job Functions:
  • • Focus on Purpose: Focused on the credit union's purpose of creating financial wellness in our community through everyday banking.
  • • Lead, Manage, and Accountability : Committed to leading and managing in a way that creates an environment in which accountable employees thrive, and non-accountable people choose to leave. Effectively uses a people analyzer to find the right people and right seats.
  • • Marketing and Communication Strategy: Leads the marketing team members on the credit union’s short- and long-term goals and objectives and communicates such goals and objectives to credit union staff members, community partners, and members.
  • • Internal and External Communication: Coordinates all internal and external communication to ensure that messages are clear and consistent with the brand of the credit union, including email, text, video, press releases, and more.

Requirements

  • Bachelor’s degree preferred.
  • Minimum 5 years at a management level and demonstrated strong leadership and communication skills.
  • Proficient understanding of strategic planning and product/service development

Preferred

  • Bachelor’s degree preferred.
  • Excellent verbal and written communication skills.
  • Working knowledge of PC applications such as Microsoft Office.
  • Ability to work independently or as a collaborative member of a team.
  • Ability to direct other team members and coach others.
  • Demonstrated member-focused strategy skills.
  • Demonstrated skill in gathering, reporting, and summarizing trends in data.

Benefits

  • Health, Dental, Vision, and Responsible Time Off
  • Benefits start on day one: Health, Dental, Vision, and Responsible Time Off
  • comprehensive benefits package that includes health insurance, retirement plans, and performance-based bonuses
  • All offers of employment are contingent upon background checks.
American 1 Credit Union logo

American 1 Credit Union

Mission StatementThe mission of American 1 Credit Union is to create financial wellness in our communities through personal everyday banking. From our beginning in 1950 to where we are today, serving over 62,000 people in five Michigan counties, American 1 Credit Union has been committed to providing excellent, low-cost everyday banking for our members.For more information on who we are, please visit - https://www.american1cu.org/about-us/who-we-areAll loans are subject to approval.American 1 Disclosures - http://a1cu.us/DisclosuresAmerican 1 Privacy Policy - http://a1cu.us/Privacy-PolicyThis credit union is federally insured by the National Credit Union Administration.Equal Housing Opportunity.USA Patriot Act: Member Identification RequirementsIn accordance with Section 326 of the USA Patriot Act, applicants for new accounts are requested to provide current picture identification that verifies identity including name, address, and other identifying information. In some cases, identification will be requested for current members if original documentation was not obtained with the opening of the account. In all cases, protection of our members' identity and confidentiality is our pledge to you.We proudly support all efforts to protect and maintain the security of our members and our country.

Founded in 1950
Jackson, Michigan, USA
142 employees (11 in marketing)

Salaries

Web Marketing median pay in the United States

$98K/yr

Most pay falls between $73K and $135K. Based on 306 salaries.

See all American 1 Credit Union salaries

Marketing Team

Marketing Team Size
8 (6% of company)
Median Career Experience
6 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
71.9K
Monthly Google Ads Budget
$88
Traffic Source Mix
Search
24.2%
Direct
65.5%
Referral
9.6%
Social
0.6%
Paid
0.1%

Headcount Trend

Current headcount: ~142
American 1 Credit Union logo

Marketing Manager

American 1 Credit Union · Jackson, MI · On-site