Responsibilities

• Own the launch and management of critical marketing projects to hit customer funnel, revenue, and profitability goals.
• Own campaign performance reporting for the business.
• Own campaign moderation workflows, driving quality, approval rates, and content standards.
• Design and run storefront testing programs, building testing frameworks where none exist and turning learnings into repeatable, scalable page guidelines.
• Run marketing performance deep dives, analyzing metrics to find growth opportunities and inform strategy.
• Own team intake mechanism and content calendar, aligning to trade planning guidance.
• Drive improvements and automation (including AI-based tooling) to streamline content execution across teams.
• Plan and develop clear requirements, communicate effectively with senior stakeholders, proactively surface risks, and clear blockers.
• Lead recurring forums and mechanisms for knowledge sharing and alignment across NA and partner teams.
• Participate in recruiting and hiring

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave