Marketing Manager

Responsibilities

• Develop and own the annual marketing strategy aligned with company revenue goals, brand positioning, and market expansion across the Southeast.
• Build and execute quarterly marketing plans with specific campaigns, channel mix, and KPIs across paid search, social media, email, SEO, and content.
• Directly supervise the Social Media Content Creator through clear expectations, regular coaching, content review, and performance management.
• Manage all digital marketing channels including paid search, social media, email, website, and SEO (including AEO and GEO) to drive patient acquisition and appointment bookings.
• Lead the AlphaCare Wellness Program and AlphaCare Direct marketing strategy including enrollment campaigns, member communications, and retention initiatives.
• Own the marketing budget, track ROI across all channels, and present performance and strategic recommendations to the CEO regularly.
• Manage external vendors including designers, ad agencies, and web developers to deliver campaigns on time and within budget.
• Develop and maintain brand standards and a consistent content calendar across all marketing materials, digital assets, and patient-facing communications.
• Conduct competitive analysis and market research to identify positioning opportunities and inform campaign strategy across existing and new markets.
• Plan and execute community outreach events, health fairs, sponsorships, and grand opening campaigns to support location growth and regional brand presence.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field required; healthcare or urgent care marketing background strongly preferred.

Preferred

• healthcare or urgent care marketing background strongly preferred.
• CRM or patient communication tools preferred.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance