Marketing Manager

Responsibilities

• Build the Marketing Strategy—Then Make It Happen Develop and own Alpha’s annual marketing strategy and plan, translating company growth priorities, recruiting needs, business development objectives, culture, and community presence into focused initiatives. Create a clear roadmap so Marketing operates proactively instead of reactively—with defined priorities, campaigns, calendars, owners, deadlines, and outcomes. Know when to protect the plan and when a new opportunity is worth changing it.
• Own the Dollars—and the Results Manage marketing initiatives within the approved budget and make thoughtful decisions about where Alpha’s marketing dollars can create the greatest impact. Establish meaningful KPIs, dashboards, and reporting across campaigns, digital channels, events, sponsorships, partnerships, content, and other marketing investments. We don't want reporting for reporting's sake. We want a leader who asks: What worked? What didn't? Why? What did we learn? And where should we put the next dollar? Use data, audience insights, feedback, and business priorities to continually improve Alpha’s marketing effectiveness.
• Build Relationships Across Hawai?i Be a visible, credible, relationship-driven ambassador for Alpha across Maui, O'ahu, Kaua'i, and Hawai'i Island. Develop meaningful relationships with community organizations, clients, industry partners, vendors, and other stakeholders. You'll need to be comfortable walking into a room where you know everyone—and one where you know no one. Either way, you'll know how to build genuine relationships that strengthen Alpha's reputation and create long-term value.
• Make Sponsorships & Events Earn Their Keep Lead Alpha’s approach to events, sponsorships, community involvement, and external visibility. Evaluate opportunities based on strategic value and alignment, not simply whether putting Alpha's logo somewhere sounds good. Define the objective before the event. Know what success looks like. Make sure Alpha shows up well. Then evaluate whether the investment delivered.
• Lead the Brand & Tell Stories That Matter Own Alpha’s overall brand strategy, messaging, standards, and direction across internal and external channels. Ensure Alpha’s people, projects, culture, capabilities, accomplishments, and community impact are represented consistently and authentically. Provide strategic direction across website, social media, email, internal communications, recruiting and employer-brand initiatives, campaigns, photography, video, collateral, and other content. Protect the brand without making the brand boring.
• Build a High-Performing Marketing Team Lead, coach, and develop Alpha’s Creative Specialist and Marketing & Communications Specialist, establishing clear expectations, priorities, accountability, and performance standards. Give talented people the clarity and support they need to do excellent work. Create an environment where creativity and accountability coexist—and where the team understands not only what they're doing, but why it matters.
• Build the Marketing Machine Create and improve the workflows, intake processes, approval standards, calendars, systems, content libraries, and operating rhythms that allow Marketing to execute consistently and efficiently. Maintain visibility into priorities, deadlines, capacity, and deliverables. Remove bottlenecks before they become excuses. Partner effectively with HR, Recruiting, Business Development, Operations, leadership, and project teams so marketing requests become clear business objectives—not an endless queue of disconnected tasks. And when something important needs to get done, be willing to jump in and execute.
• What Success Looks Like This isn't a role where success is measured by how busy Marketing looks. Success means Marketing becomes a strategic, organized, accountable business function that demonstrably strengthens Alpha's people, brand, reputation, relationships, recruiting, business development, and growth.

Requirements

• 5+ years of progressive experience in marketing, communications, brand management, or a related discipline, with demonstrated experience developing and executing marketing strategies and campaigns.
• A bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field is preferred.

Preferred

• Leadership or people-management experience is preferred.
• Experience in construction, engineering, architecture, energy, professional services, or a related industry is a plus.

Benefits

• Alpha Inc. offers a competitive benefits package designed to support you and your family, including:
• 100% company-paid Medical/Dental/Vision (family coverage)
• Paid Time Off (PTO) (vacation, personal, and sick time) that increases with tenure
• Paid holidays
• Weekly pay
• 401(k) Retirement Plan: Eligible after 1 month of service (age 18+), with a Safe Harbor match (100% on the first 3%, 50% on the next 2%) with immediate vesting
• Life & AD&D insurance (company-paid, with family coverage)
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP) (24/7 confidential support)
• Tuition reimbursement (up to $500/year)