Responsibilities

• Lead campaign setup, email build, lead imports, list pulls, audience creation, and campaign tracking.
• Serve as the organization's subject matter expert for sales and marketing technology platforms, including system configuration, user support, training, licensing, and platform optimization.
• Leverage data, intent signals, contact intelligence, and account insights to support demand generation, prospecting, account-based marketing (ABM), and business development initiatives.
• Utilize data management and enrichment tools to automate data cleansing, standardization, duplicate prevention, and ongoing database maintenance.
• Support integrations between CRM, marketing automation, data enrichment, and other sales enablement technologies.
• Evaluate and recommend technologies that improve sales effectiveness, marketing operations, and data quality.
• Develop and maintain dashboards, reports, and custom reporting to provide visibility into pipeline performance, proposal activity, campaign results, sales performance, and key business metrics.
• Maintain data integrity through ongoing data quality initiatives, duplicate management, data cleansing, validation rules, and data governance processes for effective campaign execution.
• Coordinating campaign follow-up and conversion of engagements to meetings, opportunities, and wins.
• Assist with optimization of lead lifecycle management from initial capture through sales qualification.

Requirements

• Experience Background in Sales Operations, Marketing Operations, CRM Administration, or a related business operations role.
• Hands-on administration of ZoomInfo or a similar sales intelligence platform.
• Knowledge of CRM data management, cleansing, and governance best practices.
• Familiarity with marketing automation platforms and email campaign execution.
• Ability to build and maintain reports, dashboards, and performance metrics.
• Exposure to demand generation or business development initiatives preferred.
• Understanding of B2B marketing principles and campaign strategies.
• Salesforce or other CRM platform proficiency, including data governance best practices.
• Experience leveraging ZoomInfo for prospecting, enrichment, account intelligence, and ABM initiatives.
• Working knowledge of marketing automation platforms (Marketo preferred).

Preferred

• Experience with Validity DemandTools or comparable data quality solutions
• Marketo certifications
• Experience with Salesforce Flow or automation tools.
• Experience with Power BI, Tableau, or other business intelligence platforms.
• Knowledge of HTML for email editing.
• Experience supporting account-based marketing (ABM) programs.
• Familiarity with API integrations and marketing technology ecosystems.
• Experience working with enterprise sales organizations.

Benefits

• Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
• Eight paid holidays annually, five sick days, and four personal days
• Vacation time offered at an accrual rate of 3.08 hours biweekly; unused vacation is only paid out where required by law
• Florida State Security Agency License No. B8500287