Marketing Manager

Bridgeport, CT (On-site)

$90K/yr – $120K/yrFull time

Posted 3 months ago

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Job Description

Summary: The Marketing Manager executes the strategic vision and tactical components of AKDO’s marketing efforts, ensuring the day-to-day implementation of communication campaigns, digital presence, event planning, and sales support tools. This individual collaborates closely with cross-functional teams and external partners to maintain brand standards, promote products, and elevate customer experience under the guidance of the Director of Product Development and Marketing.

Supervisory Responsibilities:

Manages the daily workflow and schedule of the Marketing team.
Provides performance feedback, guidance, and training for team members.
Ensures adherence to timelines, quality, and project objectives in campaign execution.
Coordinates with external agencies and freelancers as directed by the Director.

Essential Duties and Responsibilities include the following:

Marketing and Brand Management:

Execute brand-aligned marketing plans and campaigns under the strategic direction of the Director.
Oversee development and distribution of marketing content across digital and print platforms.
Ensure consistency in tone, messaging, and design across all channels and materials.
Maintain the marketing calendar, coordinating internal and external deliverables.

Digital Marketing and Content Management:

Oversee the creation and publishing of content for social media, email, and blog platforms.
Manage website updates and optimize content for SEO and user engagement.
Monitor trends, analytics, and campaign performance to support decision-making.
Post new product updates and announcements in a timely and accurate manner.

Event Coordination and Campaign Support:

Plan and support tradeshow, industry, and partner events aligned with marketing goals.
Collaborate with cross-functional teams to support product launches and promotional efforts.
Assist in content and logistical planning for internal and external marketing activations.

Reporting and Analysis:

Track marketing KPIs and support regular performance reporting to the Director.
Leverage analytics tools to measure effectiveness of campaigns and inform improvements.
Prepare presentations and insights to summarize marketing activity outcomes.

Work closely with Product Development to align marketing tools and collateral.
Support Sales, Procurement, and Warehouse teams in product-related messaging and tools.
Liaise with agencies, vendors, and creative professionals as needed for execution.
Other duties as assigned by management.

Education/Experience:

5-8 years’ experience in Marketing, preferably within design, architecture, or interiors.
Bachelor’s degree in Communications, Marketing, or related field.

Skills and Abilities:

Proficiency with digital marketing tools, CMS, CRM, and social media platforms.
Strong copywriting, editing, and content creation skills.
Highly organized, detail-oriented, and deadline-driven.
Ability to collaborate across functions and manage multiple projects.
Strong visual and design sensibility; familiarity with Adobe Creative Suite preferred.