Responsibilities

• Create, monitor, and optimize Facebook / Meta ad campaigns from start to finish, focusing on improving lead quality through targeted audiences and engaging creative content such as videos, memes, and informational posts.
• Own and continuously enhance our GoHighLevel CRM — including workflows, pipelines, tagging, and SMS/email automation sequences — and perform A/B testing to improve conversion rates.
• Develop and post consistent organic content across YouTube, Instagram, Facebook, and TikTok to build brand credibility and grow our audience.
• Manage and collaborate with our external Google Ads and SEO agencies, ensuring their strategies align with our ROI objectives and expanding our search presence through AEO, SEO, and LLM initiatives.
• Support community engagement and business development efforts by nurturing relationships with HOAs, real estate agents, home inspectors, and local businesses to generate referrals and partnerships.
• Refine and optimize our lead intake process, leveraging AI tools to improve booking and conversion rates, and ensure a seamless customer experience.
• Own the channel strategy, analyze performance metrics, scale successful initiatives, and communicate results effectively to leadership for informed decision-making.

Requirements

• Proven experience in creating, monitoring, and optimizing Facebook / Meta ad campaigns with a track record of delivering measurable results.
• Deep familiarity with GoHighLevel (GHL) CRM is highly preferred, including workflows, pipelines, tagging, and Conversation AI capabilities.
• Experience managing external Google Ads and SEO agencies, with the ability to hold them accountable for ROI and growth objectives.
• Hands-on experience in creating and posting organic social media content across platforms such as YouTube, Instagram, Facebook, and TikTok.
• Highly tech-savvy and quick to adopt new tools and AI technologies to enhance marketing performance.
• Strong understanding of business development and community partnership strategies, supporting local collaborations with HOAs, real estate agents, and other businesses.

Nice to Have

• Video capture/editing
• SEO/LLM optimization
• Experience in the home-services industry

Benefits

• Kingfisher Roofing offers a competitive compensation package ranging from $60,000 to $90,000 annually, commensurate with experience and performance.
• We provide a hybrid work environment that combines in-office collaboration with flexibility, requiring candidates to be able to work onsite in Austin.
• Our company values professional growth and development, offering opportunities to innovate and lead in a fast-paced industry.
• Additional benefits include health insurance options, paid time off, and the chance to work with a forward-thinking team dedicated to excellence and community service.