Responsibilities

• Serve as a primary marketing contact for Abra and CARSTAR franchisees, responding to day-to-day marketing requests and providing guidance on available marketing programs.
• Partner with franchisees and operations leaders to support local store marketing efforts and community engagement initiatives.
• Assist franchisees with campaign execution, promotional opportunities, sponsorships, and local advertising recommendations.
• Coordinate requests and communication between franchisees, agency partners, and internal stakeholders.
• Support troubleshooting and resolution of marketing-related inquiries.
• Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events to drive understanding, participation, and execution of marketing initiatives.
• Assist in the development and execution of local store marketing campaigns and grand opening initiatives.
• Support community relations, sponsorship activations, and local event planning efforts.
• Coordinate marketing materials, promotional assets, and campaign deployment across the franchise network.
• Track and report on local marketing participation and campaign performance.

Requirements

• Bachelor's degree in Marketing , Communications, Public Relations, Business, or a related field.
• 4+ years of experience in marketing, communications, social media, franchise marketing, agency account management, or a related field.
• Strong writing, editing, and proofreading skills.
• Experience managing social media channels and content calendars.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
• Strong project management and organizational skills.
• Ability to communicate effectively with both internal teams and external stakeholders.
• Experience coordinating multiple projects simultaneously while meeting deadlines.

Preferred

• Experience supporting franchise, multi-unit, retail, automotive, or service-based businesses.
• Familiarity with local store marketing and community engagement initiatives.
• Experience processing invoices, tracking budgets, or supporting marketing financial administration.
• Experience working with social media management and email marketing platforms.
• Agency experience or experience working with external vendors and creative partners.

Benefits

• Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com