Responsibilities

• Create and execute email marketing campaigns including nurture flows, upsell campaigns, product launches, webinar/event invites, promotions, newsletters, and sales/customer communications across multiple markets and time zones.
• Write and design email content & templates, including basic copy, layout, and visual assets that resonates with target audiences
• Lead strategic and tactical planning for all email marketing processes, calendars, and campaigns
• Collaborate on the integration between Marketo and Salesforce, ensuring clean data flow, accurate lead/contact syncing, and alignment between marketing automation and CRM.
• Define how email works alongside webinars, events, and sales to create a multi-channel buyer experience
• Implement email segmentation and personalization, accounting for regional, cultural, and behavioral differences
• Rebuild and elevate our nurture program, bringing better structure, sharper optimization, and clear measurement to how we engage each distinct audience
• A/B test email elements (subject lines, content, CTAs, send times) and continuously optimize based on performance data.
• Report on email campaign performance and metrics — including revenue attribution and impact — to stakeholders and leadership across the organization.
• Identify process improvement opportunities and recommend enhancements to marketing automation systems and workflows, with an eye toward scalability

Requirements

• Bachelor's degree or equivalent experience.
• 8+ years of experience in email marketing, with significant experience managing complex automation programs.
• Hands-on experience with Marketo, including building and optimizing automated campaign flows.
• Experience integrating email marketing automation platforms with Salesforce and a strong understanding of how CRM and marketing automation work together.
• Demonstrated experience reporting on email marketing performance and impact (including revenue attribution) to stakeholders across an organization.
• Highly self-motivated with a strong sense of ownership and natural curiosity — proactively identifies and resolves issues before they're flagged by others
• Strong copywriting and design skills, with the ability to take inputs from business partners and use them to independently create polished, on-brand email content
• Deep understanding of email marketing best practices, segmentation, and campaign strategy.
• Able to effectively work cross functionally with Marketing Operations, Sales, Product Marketing, Customer Success, Field Marketing, E-Commerce & Analytics teams
• Proven ability to analyze data and translate insights into actionable recommendations.