Responsibilities

• Build and lead the social media strategy to strengthen the brand, increase engagement, and ensure consistent brand visibility and messaging.
• Manage social media campaigns, including market research, messaging, copywriting, content planning, and Canva design.
• Manage the company website and social media channels.
• Lead and produce professional conferences, sponsorships, webinars, and roundtables.
• Build annual and quarterly marketing plans and execute them, including measurement, analysis, and performance optimization with a focus on ROI.
• Plan and manage the marketing budget.
• Lead GEO and SEO activities to improve organic visibility in search engines.
• Manage external service providers.
• Manage a team of 2 to 3 marketing and SDR students, including task allocation, follow-up, and performance tracking.
• Provide marketing services to multiple abra business units and work closely with cross-functional teams.

Requirements

• 3-5 years of significant experience in digital marketing.
• Experience in social media strategy, content creation, campaign management, and brand visibility.
• Experience managing websites and social media channels.
• Experience leading marketing events, webinars, sponsorships, or professional roundtables.
• Experience building marketing plans, measuring performance, analyzing data, and optimizing activities.
• Experience working with external vendors and internal stakeholders.
• High level of creativity and out-of-the-box thinking.
• Excellent interpersonal skills, strong verbal and written communication skills, and a strong team-player mindset.
• High level of independence, ownership, organization, attention to detail, and ability to manage multiple tasks.
• Hebrew at mother-tongue level and very good English.

Preferred

• Experience with Marketing Automation platforms and customer journey management - advantage.
• PPC knowledge - advantage.
• Background in Professional Services companies in the IT field - advantage.