Responsibilities

• Own marketing performance across 52TEN’s property portfolio, including lead flow, engagement, and occupancy support
• Establish, track, and report on KPIs across websites, listings, social media, email, and other marketing channels
• Deliver weekly performance reporting with clear insights and optimization recommendations
• Plan and manage social media content calendars for all properties
• Schedule and publish content across all platforms
• Set and achieve goals for account growth and engagement
• Support execution of the corporate marketing plan, including content development, campaigns, and social media scheduling
• Repurpose approved messaging across email, social media, presentations, landing pages, and supporting materials
• Build fluency in 52TEN’s investment strategy, industry terminology, investor audience, and brand voice
• Maintain consistency in brand standards, messaging, and voice across all marketing channels

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field—or equivalent hands-on experience
• 5+ years of experience in marketing, preferably in multi-location, real estate, or service-based businesses
• Proven experience owning marketing performance, including setting KPIs, tracking results, and optimizing campaigns across multiple channels
• Strong experience with CRMs such as HubSpot, including audience segmentation, email marketing, and campaign execution
• Working knowledge of WordPress and experience managing and optimizing website content
• Familiarity with core marketing tools and platforms (Meta Business Suite, Google Business, Yelp, etc.); ability to direct creative work using tools like Adobe Creative Suite or Canva
• Strong analytical mindset, with the ability to interpret data, generate insights, and drive continuous improvement
• Experience managing multiple stakeholders and priorities, with the ability to balance responsiveness with strategic focus
• Demonstrated leadership or project ownership experience, including directing internal or external resources
• Excellent written and verbal communication skills, with the ability to maintain consistent brand voice and messaging

Benefits

• 3 weeks (15 days) of PTO in your first year of employment
• Company paid holidays
• Group medical, dental, vision, and life insurance
• Technology reimbursements
• Remote position with work flexibility