Marketing Manager

Responsibilities

• Own 19:21’s LinkedIn presence: content calendar, posting, engagement, and growing our audience among employers and HR leaders.
• Support our team’s personal LinkedIn presence so producers and leaders show up consistently.
• Explore and recommend other platforms where we can better engage clients and the employees on their plans, then launch the ones that make sense.
• Track what is working and report on it.
• Own our website day to day: content updates, team pages, news, and making sure it reflects who we are.
• Lead the website revamp planned for 2027, from planning and content through launch, working with leadership and any outside vendors.
• Keep the site connected to our sales process so visitors turn into conversations.
• Design custom pieces for clients, which we produce often: benefit guides, open enrollment materials, employee flyers and handouts.
• Create sales and presentation materials for our producers.
• Protect and apply the 19:21 brand across everything we put out, and build a library of templates the team can use.

Requirements

• 1+ years of hands-on marketing experience, in-house or at an agency.
• Experience running a company LinkedIn page or other business social accounts.
• Design skills in Canva and/or Adobe, with a portfolio you can show us.
• Experience updating and managing a website through a content management system.
• Clear, confident writing that sounds human, not corporate.
• The organization to juggle several projects and deadlines without being chased.
• Comfort talking with people face to face, including at open enrollment meetings.
• Willingness to earn your insurance license within 60–90 days.
• Bachelor’s degree in marketing, communications or a related field, or equivalent experience.

Preferred

• Marketing experience in insurance, employee benefits, financial services or B2B professional services.
• HubSpot experience or certification, especially email automation.
• Experience on a website redesign or launch.
• Photo or short-form video skills.
• Bilingual in English and Spanish.
• Experience using AI tools to plan, write and produce work.

Benefits

• The rare chance to build a department from day one, with a direct line to firm leadership.
• A defined career path: Associate, Specialist, Senior and Executive levels, with clear expectations for each step.
• A sponsored insurance license and real industry knowledge that goes with you.
• A light hybrid schedule with one or two work-from-home days a week.
• A locally owned team that takes care of its clients and of each other.
• A full range of employer-sponsored benefits.