Marketing Manager 1 - Product Launch

Responsibilities

• Develop product, events, and brand plans for producing and delivering a wide range of marketing content to targeted audience segments highlighting company programs, initiatives, and services for new and existing products.
• Drive all phases of the product launch process from market research to launch to post-launch analysis.
• Work directly with internal functional groups, including Product Management, Digital Experience, Showrooms, Engineering, and Field Sales to execute tactics supporting the strategy.
• Engage and drive vendor relationships including design and communication firms, photographers and renderers, and printers in support of product and company initiatives.
• Develop and manage project-specific budgets and timelines while monitoring progress to milestones and auditing expenses for cost-savings opportunities.
• Create and present clear and persuasive rationale for marketing campaign approaches.
• Work with leadership and cross-functional teams to understand, define, and drive business strategies and strategic marketing initiatives.
• Ensure brands are communicated effectively through review and editing of content, including websites, social media, newsletters, brochures, and other marketing channels.
• Partner with sales team to identify customer installations to develop case studies that effectively communicate the brand story.
• Participate in activities as appropriate to ensure the success of the organization.

Requirements

• Bachelor's degree in Marketing, Communication, Business Administration, or related field is required.
• At least 3 years of relevant experience is required; 4 years of experience preferred.