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HNI Corporation

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Country
🇺🇸US🇬🇧UK

Open positions2 open marketing positions

HNI Corporation logo

Marketing Manager 1 - Product Launch

HNI Corporation

Muscatine, IA

In-houseFull-timeSenior level3+ years exp.
1 day ago
HNI Corporation logo

Marketing Manager 1

HNI Corporation

Muscatine, IA (On-site)

In-houseFull-timeMid level3+ years exp.
3 months ago

Company overview

At HNI Corporation, we go beyond simply building great desks, chairs, file cabinets and fireplaces. We're focused on building relationships by delivering solutions. With deeply held values that were born with the corporation's founding in 1944, we are a collection of individuals, called members, united by a dedication to integrity, quality, innovation, service and continuous improvement. HNI Corporation's growth strategy centers on three imperatives: building leading brands, taking care of end users and achieving operational excellence. The corporation's manufacturing and supply chain expertise consistently translates to the highest quality products, provided with the fastest and most dependable turnaround in its industries. HNI Corporation is a group of companies, each representing a family of leading brands, products and services for the office and home. In HNI Corporation's unique and powerful member-owner environment, every member has an opportunity to share in making the business better. Everyone is rewarded for individual and collective performance through stock ownership, profit sharing and other compensation systems. Our culture is built around Rapid Continuous Improvement (RCI) and the notion that every member has something unique and valuable to contribute. We have found that when our people share their ideas, and management acts on those ideas, we achieve something powerful: 10,000-plus individuals working actively to make the company better.
Founded in 1944
Muscatine, Iowa, USA
5.1K employees (308 in marketing)
www.hnicorp.com

People

Hiring contacts

Jennifer Petersen
Jennifer Petersen
Vice President, Member and Community Relations (HR)
At the company for 2 years 5 months

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.7B

Last raise

$1.7B

Post IPO Debt, 6 months ago

Funding history

Sep 2025

Post IPO Debt HNI · $1.7B

Audience

Monthly website visitors
49.1K
Month over month+5.8%
Quarter over quarter-33.7%
Top sourceDirect (55.1%)
Ad budget per month$0.0
Average search rank56.4
Traffic source mix
Direct
55.1%
Search
26.1%

News

Earnings call transcript: HNI Corp Q2 2025 sees strong earnings growth
Oct 14, 2025 • Investing.com
HNI Corporation Announces Early Participation Results in Exchange Offer
Oct 10, 2025 • TradingView
HNI Corporation Announces Successful Consent Solicitation for Exchange Offer of Steelcase Notes Amid Ongoing Acquisition Process
Oct 10, 2025 • Quiver Quantitative

Links

www.hnicorp.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +4.4% year over year
Referral
16.9%
Social
0.9%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

36.3K

12-mo growth

—

Monthly growth

+0.9%

Salaries

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HNI Corporation insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1944
Headquarters
Muscatine, Iowa
Employees
5001-10000
Flat last 12mo
Marketing team
308
6% of company
32 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2023-03-27 -> 2026-02-09
Headcount (12 months)
+4.4%
Last funding round
6 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
49.1K
Month over month+5.8%
Quarter over quarter-33.7%
Top sourceDirect (55.1%)
Traffic source mix
Direct
55.1%
Search
26.1%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 3.9K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+304
Ad budget per month
$0.0
Average search rank
56.4

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

36.3K

12-mo growth

—

Monthly growth

+0.9%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend
2025-02-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Sr. Master Data Analyst

Marketing team size

Shows saved marketing team size.

308
6% of the company • 32 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 308.

Funding

Shows saved funding data.

Total funding
$1.7B
Last raise
Post IPO Debt
6 months ago
Funding details
Amount raised
$1.7B
Last round
Post IPO Debt
Last fundraise
6 months ago

News

Shows saved company news.

Earnings call transcript: HNI Corp Q2 2025 sees strong earnings growth
Oct 14, 2025 • Investing.com
HNI Corporation Announces Early Participation Results in Exchange Offer
Oct 10, 2025 • TradingView
HNI Corporation Announces Successful Consent Solicitation for Exchange Offer of Steelcase Notes Amid Ongoing Acquisition Process
Oct 10, 2025 • Quiver Quantitative
16.9%
Social
0.9%
Paid referral
0.9%