Marketing Manager 1

Responsibilities

• The Marketing Manager 1 is responsible for contributing collaboratively with a broad cross-functional team to lead, develop, implement, and manage brand communication strategies and marketing plans for new products and existing product portfolio within various business segments and vertical markets.
• This role will have category or initiative ownership to drive results through cross-functional collaboration within a specific area focused on driving processes.
• Develop product, event, and brand plans for producing and delivering a wide range of marketing content to targeted audience segments highlighting company programs, initiatives, and services for new and existing products.
• Drive all phases of the product launch process from market research to launch to post-launch analysis.
• Work directly with internal functional groups, including Product Management, Digital Experience, Showrooms, Engineering, and Field Sales to execute tactics supporting the strategy.
• Engage and drive vendor relationships including design and communication firms, photographers and renderers, and printers in support of product and company initiatives.
• Develop and manage project-specific budgets and timelines while monitoring progress to milestones and auditing expenses for cost-savings opportunities.
• Create and present clear and persuasive rationale for marketing campaign approaches.
• Work with leadership and cross-functional teams to understand, define, and drive business strategies and strategic marketing initiatives.
• Ensure brand is communicated effectively through review and editing of content, including websites, social media, newsletters, brochures, and other marketing channels.

Requirements

• Bachelor's degree in Marketing, Communication, Business Administration, or related field preferred.
• At least 3 years of relevant experience is required; 4 years of experience preferred.
• Demonstrated knowledge and familiarity with Microsoft Office Suite required.
• Demonstrated knowledge with Adobe Creative Suite (InDesign, Acrobat Pro) required.
• Demonstrated knowledge with email communication tools (Exact Target, Constant Contact, Mail Chimp) required for Integrated Support roles.
• Demonstrated history of excellent written and verbal communication skills, including but not limited to presentations, writing reports, meetings, e-mails, and telephone communications is required.
• Demonstrated problem solving skills with ability in isolating the causes from symptoms, involving others as appropriate, and researching and implementing solutions that show sound judgement is required.
• Proven business industry knowledge with proven history and in-depth understanding of the organizational functions is required.
• The ability to build professional relationships and work collaboratively establishing and leveraging established networks to share resources cross-functionally is required.
• Demonstrated ability to influence without authority, effectively guide a team, and make decisions within the framework of the organization’s strategic intent is required.