Responsibilities

• Campaign Strategy & Planning

• Support the development of annual and quarterly U.S. marketing plans , aligned to business priorities and growth targets.
• Translate commercial objectives into actionable campaign strategies , including segmentation, targeting, messaging, channel mix, and success metrics.
• Create clear, structured campaign briefs to enable efficient execution across internal teams and external partners.
• Stay current on market trends, customer needs, and competitor activity , bringing a fresh, outside‑in perspective.

• Omnichannel Campaign Execution

• Lead planning, execution, and optimization of targeted omnichannel campaigns , including digital, email, content, paid media, events, and partner channels.
• Coordinate internal production teams, subject‑matter experts, and external agencies to deliver high‑quality campaigns on time and within budget .
• Apply strong project management discipline across timelines, workflows, milestones, and stakeholder communication.
• Help build repeatable campaign frameworks and playbooks to improve speed, consistency, and performance over time.

• Performance, Analytics & Optimization

• Partner with Analytics and BI teams to measure campaign performance, ROI, and pipeline impact .
• Understand marketing technology workflows, including lead capture, scoring, and handoff to Sales .
• Deliver ongoing reporting, insights, and recommendations to continuously optimize programs.
• Contribute to the evolution of customer segmentation and market insights to guide future planning.

• Customer Experience & Brand

• Represent the customer perspective across campaign design and execution.
• Ensure consistent brand positioning and messaging across all channels.
• Champion improvements to the end‑to‑end buyer experience .

Requirements

• 5+ years of B2B marketing experience , ideally in demand generation or campaign leadership roles.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience delivering multi‑channel campaigns with measurable commercial outcomes .
• Strong project management skills , able to manage multiple initiatives concurrently.
• Commercial mindset—comfortable working with forecasts, budgets, and performance metrics.
• Data‑driven approach to decision‑making and optimization.
• Excellent written and verbal communication skills.
• Hands‑on experience with HubSpot, Salesforce, Monday.com, and Microsoft Office .

Preferred

• Experience in energy, aviation, commodities, or other complex B2B industries .
• Experience supporting the U.S. market within a global or matrixed organization.
• Comfort working cross‑functionally with Sales, Analytics, and Operations teams.