Marketing Lead

Responsibilities

• Own the annual and quarterly marketing plans aligned with executive priorities, sales goals, and product releases.
• Maintain a weekly calendar with clear assignments, deadlines, and deliverables.
• Lead work across marketing teammates, website support, vendors, sales, and product teams.
• Identify delays early and resolve execution problems.
• Present recommendations for campaign priorities, spending, and resource needs.
• Plan and execute campaigns that reach dealer principals, general managers, and fixed operations leaders across email, social media, websites, events, OEM, and partner channels.
• Generate qualified dealership and dealer group leads and drive demo bookings.
• Develop messaging for UpdatePromise, Harmony AI, and related products.
• Lead product launch materials, campaign schedules, and sales follow-up.
• Work with sales to evaluate lead quality and improve campaign results.

Requirements

• Preferred 5+ years of B2B marketing experience, including 2+ years leading people, agencies, or cross-functional projects.
• 3+ years of marketing experience in the automotive industry, such as with a dealership, dealer group, OEM, or automotive software or service vendor.
• Understanding of how dealerships operate and buy, especially fixed operations and service departments.
• Proven record of growing organic search traffic and leads, with examples of results.
• Knowledge of major automotive industry events and experience planning trade show presence.
• Track record of planning and executing marketing campaigns that generated measurable pipeline.
• Strong writing, editing, organization, and project coordination skills
• Practical experience using AI tools to produce and improve marketing work.
• Hands-on WordPress experience, including page editing, landing pages, and familiarity with plugins and page builders.
• Familiarity with email marketing, social media, website publishing, CRM systems, and analytics tools such as GA4.

Preferred

• Automotive SaaS or dealership technology marketing.
• Product launches, OEM vendor programs, co-op marketing, and automotive manufacturer communications.
• Marketing automation, technical SEO, and website conversion optimization.
• Existing relationships with automotive media, associations, or event organizers.
• Building repeatable AI-assisted workflows

Benefits

• Benefits: [health, dental, vision, 401(k), PTO, bonus, etc.