Responsibilities

• Contribute to and execute Two Circles’ North American B2B marketing strategy in alignment with global priorities
• Lead the marketing execution of go-to-market plans across consultancy, technology, marketing services, and sponsorship
• Translate strategic priorities into clear value propositions for North American decision-makers
• Drive demand generation programs across North America with clear accountability for marketing-sourced pipeline
• Plan and optimize integrated campaigns across SEO, paid media, LinkedIn, email, and other relevant channels
• Align closely with regional leadership on target accounts, funnel performance, and growth priorities
• Continuously test, learn, and improve performance across the funnel
• Lead digital marketing planning and execution for North America
• Direct activity across website, email, social, SEO, and paid media in partnership with global specialists
• Manage allocated digital marketing budget and optimize ROI

Requirements

• 5–7 years’ experience in B2B marketing, ideally within professional services, consultancy, technology, media, or adjacent sectors
• Proven experience driving demand generation with measurable pipeline impact
• Strong background in positioning, messaging, and go-to-market execution
• Hands-on experience across digital channels including paid media, SEO, email, and LinkedIn
• Commercially minded, with the ability to connect marketing activity to business outcomes
• Comfortable collaborating with senior commercial stakeholders
• Data-informed approach to decision-making and performance measurement
• Strong written and verbal communication skills
• Ability to work across multiple time zones
• Willingness to travel between New York, Vancouver, Los Angeles, Kansas City, Miami, and London