Thera

Marketing Lead

New York City, NY (On-site)

$80K/yr – $150K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own high-velocity demand generation and brand storytelling to influence pipeline across multiple channels, with a focus on fast learning and rapid iteration.

  • Top-of-funnel demand generation: accelerate awareness and initial engagement with paid and earned touchpoints.
  • Brand and creative leadership: craft the voice, storytelling, and experiments that drive memorable campaigns and viral moments.
  • End-to-end pipeline influence: connect product launches and partnerships to measurable pipeline outcomes across channels.

Job Description

Responsibilities

  • Top of funnel demand generation
  • Paid ads across search, social, and new channels
  • In-person events, field marketing, and partnerships
  • Product launches and new product storytelling
  • Brand voice, messaging, and positioning
  • Creative experiments including stunts and viral moments
  • Marketing attribution and pipeline influence

Requirements

  • 4 to 7+ years in marketing, ideally at fast-moving startups
  • Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
  • Strong storyteller with a sharp instinct for brand voice
  • Comfortable owning experiments end-to-end
  • Bias toward action, speed, and high standards

Benefits

  • Room to experiment and move fast
  • Direct ownership of outcomes
  • A product people actually like
  • Support for creative risks that work

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
1 (1% of company)
Marketing Roles Posted (Last 30 Days)
1