Harrow, Inc.

Marketing Lead-Surgical

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive ophthalmic brand leadership with full omnichannel marketing for a surgical portfolio and cross‑functional collaboration.

  • Own end-to-end marketing strategy for the surgical/perioperative portfolio
  • Must-have: 10+ years pharma/biotech marketing with HCP marketing and brand leadership
  • Standout: Cross-functional leadership across sales, regulatory, and market access

Job Description

Responsibilities

  • Lead marketing strategy, positioning, and annual planning for the surgical/perioperative portfolio
  • Identify growth opportunities across surgical settings and care pathways
  • Support product launches and lifecycle initiatives
  • Own omnichannel campaigns across personal and non-personal channels (sales, digital, media, CRM)
  • Develop HCP and patient marketing programs to drive awareness and utilization
  • Oversee messaging, content, and field-facing tools
  • Define KPIs and measure campaign effectiveness
  • Use insights to optimize performance and inform strategy
  • Partner with sales, medical, regulatory, and market access teams to ensure aligned, compliant execution
  • Lead promotional review and ensure high-quality deliverables

Requirements

  • Bachelor’s degree required
  • MBA preferred
  • 10+ years pharma/biotech marketing experience
  • Strong HCP marketing and brand leadership experience
  • Proven success leading integrated, omnichannel campaigns
  • Ophthalmology or surgical/perioperative or buy & bill experience required
  • Travel 35-50%