Marketing Lead

Responsibilities

• Responsible for the development and execution of a comprehensive marketing and public relations program designed to maintain and grow the TTHA brand through membership, media relations, sponsor partnership, non-traditional revenue opportunities, SCI marketing and events.
• Position TTHA as the go-to-source for hunting by providing and publishing fresh, timely and relevant content and information for members, prospects, vendors, and partners.
• Develops annual marketing operating budget for approval and monitors performance on a monthly basis.
• Work with all department Managers/Leads to develop and execute direct marketing and promotion plans to acquire and renew members/subscribers, gain attendance for events through direct mail, email, telemarketing, and web-based, including developing membership offers and advertising (internal and external), invoice and renewal offers.
• Monitor performance and test new tactics for merchandise and membership renewal programs with the goal of improving efficiency of these efforts.
• Comfortable on camera and speaking on behalf of TTHA for marketing purposes.
• Create updated correspondence and messaging (renewals, invoices, special promotions, etc.), including print, digital, and television in coordination.
• Meet production schedules for delivery of materials.
• Develops, maintains, and utilizes knowledge of industry and trends, competitive environment, and vision demonstrated through evolution of marketing efforts as necessary.
• Oversees, directs, and is responsible for completion of special projects, and other revenue producing ventures as assigned.

Requirements

• Must be proficient with spreadsheet, word processing, database, and graphic presentation software programs and have the ability to become proficient with proprietary software needed for the performance of the essential functions of the position.
• Must demonstrate excellent communication skills, attention to detail, organizational skills and exceptional customer service.
• Must be proficient with Adobe, Canva, & meta business.
• Ability to develop and deliver presentations.
• Visibility requires maintaining a professional appearance and providing a positive company image to the public.
• Essential functions of this position are performed in an office environment. The employee must occasionally lift or move up to 20 pounds. Incumbents generally sit for long periods of time.
• Bachelor’s Degree in: Communications, Marketing, or other related field
• 3 years of experience in marketing, communications, or a related field.
• Preferred: knowledge of, and experience in, the outdoor industry.
• Preferred: experience in membership organizations

Benefits

• Please go to our careers page to view our Benefit Summary: https://safariclub.org/careers/