Harrow, Inc.

Marketing Lead-Retina

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive ophthalmic marketing leadership across Harrow Retina portfolio, shaping strategy and omnichannel demand while coordinating with sales, medical, regulatory, and market access.

  • Own marketing strategy, brand planning, and lifecycle initiatives across Retina products.
  • Must-have: 10+ years pharma/biotech marketing with strong HCP experience.
  • Standout: Experience leading integrated omnichannel campaigns and cross-functional alignment with regulatory and market access.

Job Description

Responsibilities

  • Lead marketing strategy, positioning, and annual brand planning across the Retina portfolio
  • Identify growth opportunities and drive demand across care settings
  • Support product launches and lifecycle initiatives
  • Own execution of omnichannel campaigns across personal and non-personal channels (sales, digital, media, CRM)
  • Develop HCP and patient marketing programs to drive awareness and adoption
  • Oversee content, messaging, and field-facing tools
  • Define KPIs and measure campaign effectiveness
  • Use insights to optimize performance and inform strategy
  • Partner with sales, medical, regulatory, legal, and market access to ensure aligned, compliant execution
  • Lead promotional review and ensure high-quality deliverables

Requirements

  • Bachelor’s degree required, MBA preferred
  • 10+ years pharma/biotech marketing experience
  • Strong HCP marketing and brand leadership experience
  • Proven success leading integrated, omnichannel campaigns
  • Ophthalmology, retina, or buy & bill experience required