Marketing Lead

Responsibilities

• Define and own the creative narrative and positioning for marketing initiatives, ensuring they are compelling, differentiated and aligned with PGA of America priorities.
• Develop customized marketing plans, proposals, presentations and campaign materials for internal stakeholders and target audiences.
• Create and maintain high-quality marketing decks, one-sheets, presentations, briefing documents and other marketing collateral.
• Translate organizational objectives and audience needs into strategic marketing opportunities and integrated campaign concepts.
• Collaborate with internal teams, including communications, events, digital, content and operations, to identify resources, opportunities and activation ideas.
• Support the planning and coordination of internal and external marketing meetings, presentations, briefings and related events.
• Develop meeting agendas, presentations, talking points, recaps and follow-up materials as needed.
• Manage day-to-day communications and coordination with internal stakeholders and external contacts.
• Build and maintain strong working relationships across the Marketing department and throughout the organization.
• Assist with audience research, industry research and the preparation of background materials.

Requirements

• Bachelor’s degree (B.A.) in Marketing, Communications, Business or a related field, or an equivalent combination of education, training and experience preferred.
• Five (5) years of experience in marketing, brand strategy, communications, digital marketing, content marketing, event marketing or a related field.
• Experience developing presentations, proposals, marketing collateral, campaign materials and integrated marketing plans.
• Strong written, verbal and presentation skills.
• Experience working in professional sports, golf, entertainment, media, hospitality or another fast-paced, consumer-focused industry preferred.
• Job Knowledge/Technology: Must have knowledge of marketing principles, campaign development and brand communications gained through experience in sports, golf, entertainment, media or a related field. Demonstrated ability to create compelling marketing narratives, campaigns and presentations while building strong relationships with internal and external stakeholders. Strong project management and organizational skills, with the ability to coordinate meetings, manage communications, track deliverables and meet multiple deadlines.Working knowledge of Gmail, Google Drive, Google Sheets and Google Docs. Basic fluency in artificial intelligence (AI) tools and concepts, including the ability to use AI to enhance business operations, support marketing initiatives and drive innovation that better serves our Members and stakeholders.
• Occasional travel may be required.
• This position is not eligible for immigration sponsorship.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.