Marketing Lead - Paid Media (Hybrid)

Baltimore, MD (Hybrid)

$99K/yr – $164K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media execution across Google Ads, Meta, and CTV to maximize reach and impact while evolving testing and measurement practices to inform strategy.

  • Campaign Management: setup, pacing, optimization, and reporting across multiple platforms.
  • Channel & Testing: serve as a media expert, shape strategy, and run testing frameworks for creative, targeting, and mix.
  • Stakeholder Narrative: translate performance into actionable recommendations and align Brand, Creative, and Analytics on investment decisions.

Job Description

Own end-to-end paid media execution across Google Ads, Meta, and CTV to maximize reach and impact while evolving testing and measurement practices to inform strategy.

  • Campaign Management: setup, pacing, optimization, and reporting across multiple platforms.
  • Channel & Testing: serve as a media expert, shape strategy, and run testing frameworks for creative, targeting, and mix.
  • Stakeholder Narrative: translate performance into actionable recommendations and align Brand, Creative, and Analytics on investment decisions.
  • Budget Forecasting & Reconciliation: monitor spend, identify risks, and optimize investment allocation.
  • Cross-Functional Collaboration: partner with Brand, Creative, Analytics, and Agencies to improve outcomes.
  • Advanced Measurement: design and apply brand lift and incrementality approaches for better ROI signals.
  • Creative & Media Integration: influence messaging strategy and rotation based on performance and audience behavior.
  • Performance Narratives: present data-driven insights to stakeholders in clear, strategic terms.
  • Mentorship: support junior team members and share best practices to raise team capability.
  • Tool & Process Innovation: identify new platforms or approaches to boost efficiency and impact.
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M&T Bank

Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. Founded in 1856 in Buffalo, NY we are now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad. As a bank, we offer advice, guidance, expertise, and solutions across the entire financial spectrum that combines M&T’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. We are a community-minded organization with more than 167 years of experience. We serve customers, community, and colleagues whether they be across the street, across the state or across the country. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values drive the work we do – integrity, ownership, collaboration, curiosity, candor and we seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members.M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.

Buffalo, New York, USA
30K employees (766 in marketing)