Marketing Lead - Home Lending Retail Growth Marketing at PNC | Birmingham, AL | $65K/yr – $138K/yr

PNC

Marketing Lead - Home Lending Retail Growth Marketing

Birmingham, AL (On-site)

$65K/yr – $138K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel lifecycle marketing from strategy to execution, turning business outcomes into campaigns and coordinating cross-functional programs.

Growth & Channel Strategy: Translate business goals into integrated programs across product lifecycle and target segments.
Budget & Partnerships: Influence budget and coordinate with agencies, legal, finance, and internal teams.
Analytics & Activation: Synthesize data into insights and drive activation across digital funnel.

Job Description

Responsibilities

Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
Coordinates and influences complex, multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Requirements

5+ years of experience developing and executing direct marketing strategies.
5+ years of experience with digital funnel optimization.
Education: Bachelors
Certifications: No Required Certification(s)
Role requires a university/college degree, with 5+ years of industry-relevant experience.

Nice to Have

Experience with developing consumer lending nurturing journeys.
Experience in Home Lending industry preferred.
Translate journey designs into activation plans that can be executed across multiple channels and platforms.
Uncover actionable journey insights through structured test and learn, identifying friction points, validating assumptions, and driving continuous optimization across activation workflows.
General understanding of CRM systems and call center environments are a plus.
Passion for improving customer experience.
Experience navigating decision makers in a matrixed environment.
Bias toward action, with ability to develop and deliver point of view, actionable recommendations and maintain forward momentum.
Lead and prioritize test-and-learn initiatives aimed at improving channel performance.
Partner with Marketing Analytics to define KPIs and measurement frameworks.
Present campaign outcomes and actionable recommendations to internal stakeholders.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.