Marketing Lead, Growth & Acquisition

Responsibilities

• Own the paid acquisition engine. Own the paid acquisition engine. Manage strategy, budget, and day-to-day execution across paid social, paid search, programmatic/display, affiliate, and marketplace channels.
• Drive full-funnel growth. Drive full-funnel growth. Own the media mix and budget allocation across channels, set bidding and pacing strategy, and continuously reallocate spend toward the highest-efficiency opportunities.
• Build rigorous measurement and experimentation. Build rigorous measurement and experimentation. Own attribution, CAC/LTV modeling, and incrementality testing; run a disciplined test-and-learn program across audiences, offers, and channels.
• Partner on high-performing creative. Partner on high-performing creative. Brief Creative and agency partners on what's working in-market, and run a rapid creative-testing cadence to keep performance improving.
• Optimize the conversion funnel. Optimize the conversion funnel. Partner with Product and Growth on landing pages, checkout flow, and onboarding to lift conversion rate and improve payback period.
• Build the commercial acquisition motion. Build the commercial acquisition motion. Partner with Sales and Business Operations to build paid lead-generation and co-marketing programs that fill the pipeline for partner and enterprise buyers.
• Operate with rigor. Operate with rigor. Own CAC, ROAS, and payback targets, manage budget and pacing across channels, and report performance with clarity to leadership.
• Turn data into advantage. Turn data into advantage. Partner with Analytics and Data Science to understand what's driving (and limiting) efficient growth, and translate that insight into targeting, channel, and creative decisions.
• Apply learnings forward. Apply learnings forward. Build Mill's growth playbook so each channel, cohort, and campaign compounds on the last.

Requirements

• 8 to 12+ years of marketing experience, with deep, hands-on expertise in growth or performance marketing across paid social, paid search, and programmatic channels.
• A track record of building efficient, scalable acquisition engines for new products or categories, with demonstrated command of CAC, LTV, and payback economics.
• Experience owning a paid media budget and performance targets, with the operational rigor to manage pacing, bidding, and ROI in real time.
• Fluency with attribution, analytics, and experimentation — comfortable designing and reading incrementality tests, not just dashboards.
• Fluency partnering with Creative, Analytics, Data Science, and external agency and media partners to ship and iterate on high-performing campaigns.
• Comfort operating in ambiguity, moving from strategy to execution without waiting for perfect information.
• Strong resonance with Mill's mission and values, and a belief that growth and impact are mutually reinforcing.
• Fluency in common collaboration, analytics, and project management tools (Google Suite, Excel, Notion / Coda, and paid media/analytics platforms).