Marketing & Lead Generation Specialist

About the Company

Fire Systems of Michigan is an affiliate company of Guardian Fire Protection and a leading provider of fire protection and life safety solutions, proudly serving businesses and organizations across Michigan for more than 40 years. Located in Novi, Fire Systems of Michigan delivers comprehensive fire and life safety solutions, including inspection, testing, design, installation, monitoring, and repair across a full range of systems such as fire alarms and monitoring, fire sprinkler systems, fire extinguishers, fire pumps, kitchen fire suppression, special hazards systems, and exit and emergency lighting. Known for exceptional customer service, technical expertise, and 24/7 emergency support, Fire Systems of Michigan partners with customers across diverse industries to ensure code‑compliant protection for people, property, and assets.

About the Opportunity

Fire Systems of Michigan is currently seeking an experienced Marketing & Lead Generation Specialist to develop and execute targeted campaigns that engage prospects, nurture leads and support our sales team. This role requires expertise in HubSpot email marketing, Salesforce workflows, and lead qualification strategies to ensure a steady pipeline of high-quality prospects.

Job Duties

Email Marketing & Campaign Management

• Develop, execute, and optimize email marketing campaigns using HubSpot to generate and nurture leads.
• Create segmented lists and personalized email sequences to improve engagement and conversion rates.
• A/B test subject lines, email copy, and CTAs to drive performance improvements.
• Monitor email analytics (open rates, CTRs, conversions) and adjust strategies accordingly.

Lead Generation & Nurturing

• Research, identify, and qualify potential leads through digital channels, CRM tools, and inbound strategies.
• Work closely with the sales team to optimize lead scoring and handoff processes.
• Implement automation workflows in HubSpot and Salesforce to streamline lead nurturing.
• Develop and execute lead magnet strategies (webinars, whitepapers, gated content) to attract prospects.

CRM & Reporting

• Maintain and optimize Salesforce workflows to improve sales efficiency.
• Ensure lead data is accurate and up to date in Salesforce and HubSpot.
• Generate reports on campaign performance, lead conversion rates, and overall pipeline health.

Qualifications

Required Qualifications

• 3+ years of experience in email marketing, lead generation, or demand generation
• Proficiency in HubSpot (email automation, sequences, segmentation)
• Experience with Salesforce (lead tracking, workflows, reporting)
• Strong understanding of B2B marketing, lead nurturing, and conversion strategies
• Analytical mindset with experience using Google Analytics, HubSpot analytics, or similar tools
• Excellent copywriting skills for crafting engaging email campaigns
• Ability to collaborate with sales teams and align marketing efforts to revenue goals

Preferred Qualifications

• Experience in fire protection or B2B service industries (optional)
• Knowledge of SEO, PPC, LinkedIn outreach, or content marketing
• Familiarity with Zapier, LinkedIn Sales Navigator, or other automation tools

Compensation

• This is a salaried position - salary is negotiable depending on candidate experience
• Quarterly bonus opportunities

Benefits

• 401K with a company match
• Medical, Dental and Vision Insurance
• Company paid Short Term Disability
• Company paid Long Term Disability
• Company paid Life and AD&D insurance
• Pre-tax accounts for health and dependent care
• Aflac
• Vacation and Personal time
• Paid holidays
• Tuition Reimbursement

Fire Systems of Michigan, LLC. is an Equal Employment Opportunity (EEO) employer and prohibits employment discrimination for employees and applicants based on his or her age, race, color, pregnancy, gender, gender identity, sexual orientation, national origin, religion, marital status, citizenship, or because he or she is an individual with a disability, protected veteran or other status protected by federal, state, and local laws.

Job Type: Full-time

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