Responsibilities

• Sourcing, creating, scheduling, planning and hosting or directing events with a goal for generating new leads that would be an ideal fit for our service. This might look like:
• participating in large events out in the community (for example city-wide/large gatherings, races, etc)
• smaller “pop-up” style events with synergistic partners like gyms, senior centers, chiropractors, massage places, surgeons/medical, physical therapists, athletics organizations, large and small employers.
• Events hosted within our studio.
• At times these events would be put on by just a single employee (the LGS), and other times there may be one or more employees available to bring out the portable stretch table(s) for off site demos.
• Building and maintaining ongoing relationships with other business and wellness community leaders in an effort to create long lasting referral partnerships. This would include Business to Business canvassing, calls and emails, networking events, passing out flyers and coupons in appropriate settings, collaborating on social media events and contests, working with Influencers, etc.
• Assisting with organic social media posts; this could include capturing and potentially appearing in photos, videos/reels or other forms of media, as well as directing others including staff to create and post social media content, with potential to be shared across our studios.
• Participating in social media direct messaging outreach following suggested formats on our Instragram, Facebook and any other studio channels, in collaboration with Stretch Zone leadership.
• Outreach to inactive former clients (defined as at least 6 months since an invoice has run) via phone, text, email to update them on changes and encourage re-engagement, ideally resulting in visits to the studio for follow-up demos.
• Contributing to retention email sequences to keep members educated, included and coming back.
• Contributing to lead follow-up email sequences to boost lead-to-demo show rates.
• Contributing to post-demo follow-up email sequences to boost lead conversion.
• Speaking publicly about our brand and service.
• The Marketing & Lead Generation Specialist is responsible for the successful generation of organic leads (those unrelated to our online digital advertising campaigns) to the studio. First and foremost, the LGS’s primary responsibility is to drive new leads to the studio to book and attend sales demos. As such, the LGS contributes to the studio’s revenue goals.
• Creating a strong Culture:
• Duties required of a LGS include maintaining and reinforcing the positive wellness culture of Stretch Zone.
• What we will accomplish at Stretch Zone:
• Our goal at every Stretch Zone is to provide a pathway to membership for all guests. We do this by providing an exceptional experience for everyone we come in contact with. We are working to sustain and grow our member base every day, which will allow us the opportunity to change lives through the power of practitioner-assisted stretching. And this is where you come in.
• How you will accomplish this:
• Drive membership sales through the above mentioned strategies, with the focus on booking demos that show up in our studios and purchase.