Marketing and Lead Generation Specialist

Orem, UT (Hybrid)

$15/hr – $25/hrMid LevelPart time

Posted 4 months ago

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Job Summary

Drive in-studio demos and membership growth through community events, partnerships, and targeted outreach.

  • Plan, host, and coordinate local events and pop-ups to generate new leads.
  • Build referral partnerships with local businesses and wellness providers.
  • Engage on social media, nurture inactive clients, and support lead-to-demo follow-ups.

Job Description

Responsibilities

  • Sourcing, creating, scheduling, planning and hosting or directing events with a goal for generating new leads that would be an ideal fit for our service.
  • This might look like: participating in large events out in the community (for example city-wide/large gatherings, races, etc)
  • smaller “pop-up” style events with synergistic partners like gyms, senior centers, chiropractors, massage places, surgeons/medical, physical therapists, athletics organizations, large and small employers.
  • Events hosted within our studio.
  • At times these events would be put on by just a single employee (the LGS), and other times there may be one or more employees available to bring out the portable stretch table(s) for off site demos.
  • Building and maintaining ongoing relationships with other business and wellness community leaders in an effort to create long lasting referral partnerships. This would include Business to Business canvassing, calls and emails, networking events, passing out flyers and coupons in appropriate settings, collaborating on social media events and contests, working with Influencers, etc.
  • Assisting with organic social media posts; this could include capturing and potentially appearing in photos, videos/reels or other forms of media, as well as directing others including staff to create and post social media content, with potential to be shared across our studios.
  • Participating in social media direct messaging outreach following suggested formats on our Instragram, Facebook and any other studio channels, in collaboration with Stretch Zone leadership.
  • Outreach to inactive former clients (defined as at least 6 months since an invoice has run) via phone, text, email to update them on changes and encourage re-engagement, ideally resulting in visits to the studio for follow-up demos.
  • Contributing to retention email sequences to keep members educated, included and coming back.

Benefits

  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • Free food & snacks
  • Free uniforms
  • Opportunity for advancement
  • Training & development
  • Wellness resources
Stretch Zone logo

Stretch Zone

3.1 Glassdoor

Stretch Zone is the first and fastest-growing stretch franchise and the only company that utilizes a patented strapping system on proprietary tables to position, stabilize, and isolate muscles. This gives our certified practitioners an extra set of hands to gradually adjust your stretch reflex and retrain the nervous system for optimal results. With more than 300 studios open and still rapidly expanding with an average of 2-3 studio openings a week, our trained practitioners help clients:Feel Lighter & YoungerRelieve Stiffness & SorenessEnhance Physical & Athletic PerformanceIncrease & Maintain Range of MotionAt Stretch Zone, our mantra is "Stretch. Work. Play. Repeat." We strive to help improve people's lives through practitioner-assisted stretching.

Founded in 2004
Fort Lauderdale, Florida, USA
1.2K employees
45% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
169.3K
Monthly Google Ads Budget
$18.1K
Traffic Source Mix
Search
27.4%
Direct
33.6%
Referral
2.9%
Social
0.6%
Paid
0.1%

Headcount Trend

Current headcount: ~1.2K

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Apr 2023
    Private Equity
  • Mar 2023
    Debt Financing

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