Responsibilities

• Messaging & Storytelling: Make Fun's value unmistakable – translate the deep technicalities of payments and blockchain infrastructure into sharp, differentiated messaging for every audience and market.
• Launches & Social Content: Drive substantive, high-signal X and LinkedIn content across product launches, partnerships, and team milestones, collaborating cross-functionally with Product, Engineering, and Sales.
• Customer Proof: Develop case studies, customer stories, testimonials, and supporting data that demonstrate Fun's impact and strengthen credibility throughout the buying process.
• Website Content: Own the messaging and development of Fun's customer pages, product pages, and other high-priority website content in partnership with company leadership and external resources.
• Sales Enablement: Equip the commercial team with content for pitch decks, product collateral, competitive guides, objection-handling materials, and industry-specific narratives.
• Customer & Market Insight: Build a deep understanding of Fun's customers, buyers, and competitors through interviews, market research, sales feedback, and win-loss analysis.
• Near-Term Flex: As Fun builds out the full marketing function, pitch in beyond the core PMM remit – podcast coordination, executive thought leadership, video programming, conferences, and customer events – until dedicated owners are in place.

Requirements

• 6+ years in product marketing or a closely related discipline, with the experience to contribute from day one.
• Demonstrated fluency marketing a technically complex product – ideally crypto, fintech, or payments, or another domain of comparable technical depth.
• Exceptional writer and storyteller with a proven track record of turning technical products into clear commercial value across case studies, website messaging, sales collateral, launch materials, and sharp, substantive short-form content for X and LinkedIn.
• Hands-on operator who moves fast without headcount (i.e., you use AI daily for research, competitive analysis, and customer insight, and can point to how it multiplies your output).

Preferred

• Background in crypto, fintech, or payments.
• Experience as an early or first marketing hire at a startup.
• Familiarity with B2B sales processes and partnering with sales on education, differentiation, and conversion.