Responsibilities

• Uphold a consistent, high-quality brand presence across digital channels by identifying gaps and opportunities, then recommending practical, scalable enhancements that maximize impact and efficiency.
• Shape how PNC shows up across the full ecosystem—owned channels (e.g., .com), social/video platforms (e.g., YouTube), and influencer-driven environments.
• Develop and inform influencer strategy, identifying opportunities to extend brand reach, relevance, and cultural connection through creators and partnerships.
• Provide recommendations on how PNC can better engage priority audiences based on behavior, trends, and platform dynamics.
• Monitor industry trends, cultural shifts, and competitive activity; apply learnings to evolve brand presence and approach.
• Serve as a strategic connector across brand, media, web, and content teams to drive aligned execution.
• Establish measurement criteria to evaluate digital brand performance, consistency, and audience impact across key channels and activations.
• Translate insights and results into clear recommendations that optimize current work, guide future investment and strengthen PNC’s digital brand presence.

Requirements

• 5+ years in brand, digital, integrated, or content marketing.
• Experience shaping or influencing brand presence across digital channels and/or influencer programs.
• Strong understanding of platform ecosystems (web, video, social, creator/influencer).
• Proven ability to work cross-functionally across brand, media, partnerships, and execution teams.
• Experience developing strategic frameworks or scalable approaches that improve marketing effectiveness.
• Education: Bachelors
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)

Preferred

• Strong brand strategist with a clear point of view on how brands show up in digital culture, and the ability to package insights and recommendations to influence decisions and drive alignment.
• Deep understanding of digital ecosystems, including content, platforms, influencer/creator landscapes, and emerging AI tools that can inform brand strategy, content optimization, and audience engagement.
• Analytical problem-solver who uses data, performance insights, and audience signals to inform decisions, prioritize opportunities, and translate learnings into action.
• Strategic thinker who can quickly assess the current state and identify opportunities to improve and scale.
• Nimble and solutions-oriented, with a bias toward action and continuous improvement.
• Demonstrates strong pattern recognition—able to identify what works and extend it across channels.
• Comfortable operating across strategy and execution in a fast-moving, matrixed environment.
• Strong collaborator and influencer, able to align diverse stakeholders around a unified vision.
• Highly attuned to audience behavior, trends, and competitive landscape.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.