Marketing Lead

San Francisco, CA (On-site)

$160K/yr – $220K/yrMid Level2+ years expFull time

Posted 9 days ago

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Job Summary

Own the design and execution of our brand and GTM from scratch, shaping positioning, channels, and content to drive inbound and establish credibility with AI labs, while partnering with leadership on messaging and case studies.

Build brand across LinkedIn, X, content, and events
Drive inbound from labs and customers

Job Description

Responsibilities

Build the brand and go-to-market function from scratch across LinkedIn, X, content, events, launch videos, and positioning
Drive two-pronged perception: tier-zero talent destination and highest-data-quality, research-led customer credibility
Generate inbound: shift sales from bottom-up outreach to inbound requests from labs and customers
Represent the company at 4–5 major AI conferences per year
Partner with the CEO and Head of Sales on customer-facing content, technical messaging, case studies, and press

Requirements

2-5 years marketing at B2B or technical company
Deep AI / ML / foundation model fluency
Generalist: LinkedIn, X, content, events, positioning
Strong technical-audience communication
Hands-on builder, IC mentality
SF in-person, 4-5 major AI conferences per year

Preferred

Experience marketing products or services to AI labs or technical researchers
Familiarity with developer-focused or open-source marketing
Background in technical writing or communications
Prior experience at a hyper-growth startup that built its marketing function from zero

David Joseph & Company

Our services include performance management, leadership development, organizational design, employee engagement, compliance, and workforce planning. Whether you're looking to optimize your workforce, enhance leadership, or implement forward-thinking HR strategies, we provide solutions that align with your goals and drive sustainable growth.

Kanata, Ontario, CAN

4 employees

www.davidjoseph.co