Responsibilities

• Lead Aescape’s storytelling and content strategy across social, lifecycle, and owned channels
• Manage Aescape's social presence, creator partnerships, and UGC programs
• Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences
• Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)
• Build and optimize customer journeys that drive onboarding, repeat bookings, and retention
• Launch lifecycle campaigns including onboarding, rebooking, seasonal, and peformance-driven communications
• Own the content and creative pipelines across paid, owned, and social channels
• Translate brand and growth strategy into creative briefs, campaigns concepts, and content programs.
• Manage external creative partners, including designers, creators, and content agencies
• Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels
• Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem
• Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.
• Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities
• Support the VP of Growth in translating brand and demand strategy into executable marketing programs.