Marketing Lead (Content, Brand & Growth)

San Francisco, CA (On-site)

$170K/yr – $220K/yrSenior Level7+ years expFull time

Posted 11 days ago

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Job Summary

Own the full marketing lifecycle for Roger Healthcare, translating user insights into assets across content, demand, events, and enablement while driving growth in AI healthcare.

  • Lead end-to-end marketing programs from content to demand generation
  • Build product narratives and thought leadership grounded in user outcomes
  • Collaborate with Customer Success and sales to accelerate adoption

Job Description

Responsibilities

  • Design beautiful marketing materials: case studies, flyers, one-pagers, decks
  • Create product marketing content: demos, feature launches, videos
  • Produce blogs, SEO-driven content, and white papers
  • Build thought leadership content around AI, healthcare, and our team
  • Develop sales enablement materials for AEs & SDRs
  • Write compelling narratives grounded in user stories and outcomes
  • Run consistent outbound and nurture email campaigns
  • Execute paid acquisition experiments
  • Manage all social channels
  • Lead webinar planning, execution, and content

Requirements

  • 7+ years into your marketing career
  • Obsessed with crisp storytelling, design, and execution — not theorizing
  • Able to take a fuzzy idea and turn it into a polished asset without handholding
  • Excited to speak with users, extract insights, and turn them into content
  • Energized by a fast-paced environment with high autonomy
  • Comfortable owning end-to-end deliverables and being accountable for outcomes

Benefits

  • Platinum health, dental, and vision insurance
  • Flexible PTO
  • Be at the forefront of LLM innovation in healthcare
  • Founded by AI Researchers from Cornell and Amazon Alexa
  • Make a tangible difference in the lives of clinicians and patients
  • Work on a mission that matters, backed by AI innovation and top-tier investors
Roger Healthcare logo

Roger Healthcare

Roger is empowering the home health care industry with breakthrough generative AI technology to alleviate organizations from staffing shortages. Roger Docs allows home health clinicians to complete OASIS and routine documentation in minutes instead of hours. Roger is fully implemented at agencies serving tens of thousands of patients each day.

Founded in 2023
San Francisco, California, USA
12 employees

Traffic Signals

Monthly Visitors
7.1K
Traffic Source Mix
Search
28.9%
Direct
42.3%
Referral
12.7%
Social
14.8%
Paid
1.3%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5.4M
Last Raise
$5.4M
Seed, 1 years ago

Funding History

  • Dec 2024
    Seed • $5.4M