Marketing Lead (Content, Brand & Growth)

San Francisco, CA (On-site)

$130K/yr – $160K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the content engine for AI in healthcare, from brand assets to product marketing and thought leadership, with end-to-end ownership of campaigns and demand channels.

  • Growth & Demand Gen: Outbound, nurture emails, paid experiments, social, webinars, and conferences.
  • Brand & Content: Marketing materials, blogs, SEO content, white papers, and sales enablement.
  • Website & CS Collaboration: Continuous SEO/content optimization and customer-delight/social-proof programs.

Job Description

Responsibilities

  • Brand & Content Creation: Design marketing materials, produce product marketing content, blogs, SEO content, white papers, and thought leadership on AI and healthcare; develop sales enablement assets.
  • Narrative & Storytelling: Write compelling narratives grounded in user stories and outcomes.
  • Growth & Demand Gen: Run outbound and nurture campaigns, execute paid acquisition experiments, manage social channels, plan and content for webinars, and drive conference strategy.
  • Website & SEO: Continuously improve website content and SEO performance.
  • Customer Success Collaboration: Partner with CS on customer delight programs and social proof.

Requirements

  • 4+ years into your marketing career
  • Obsessed with crisp storytelling, design, and execution — not theorizing
  • Able to take a fuzzy idea and turn it into a polished asset without handholding
  • Excited to speak with users, extract insights, and turn them into content
  • Energized by a fast-paced environment with high autonomy
  • Comfortable owning end-to-end deliverables and being accountable for outcomes

Benefits

  • Platinum health, dental, and vision insurance
  • Flexible PTO
  • Be at the forefront of LLM innovation in healthcare
  • Founded by AI Researchers from Cornell and Amazon Alexa
  • Make a tangible difference in the lives of clinicians and patients
  • Work on a mission that matters, backed by AI innovation and top-tier investors
Roger Healthcare logo

Roger Healthcare

Roger is empowering the home health care industry with breakthrough generative AI technology to alleviate organizations from staffing shortages. Roger Docs allows home health clinicians to complete OASIS and routine documentation in minutes instead of hours. Roger is fully implemented at agencies serving tens of thousands of patients each day.

Founded in 2023
San Francisco, California, USA
12 employees