Marketing Lead

Responsibilities

• Product marketing (your core): Own how we articulate our products to distinct audiences - dealers, lenders, carriers, mortgage, and consumers. Build the messaging, positioning, and narrative that make each product land.
• Sales enablement: Arm the sales team with best-in-class collateral - decks, one-pagers, leave-behinds, follow-ups - and enforce a shared template and style guide so any rep can sell any product without the founders in the room.
• Product launches and GTM: Partner with product and sales to launch new products and features, owning positioning and enablement as our surface area grows - including helping partners like Experian sell Axle nationally.
• Founder-led marketing: Keep our founder-led engine running, primarily on LinkedIn, where we have reached millions of impressions posting several times a week. Set the founders up for success and protect the momentum.
• Brand and storytelling: Take our brand to the next level with the founders and our design agency - sharpening voice, visual identity, and the story across a business that is both a consumer brand and a vertical B2B player.
• Content, SEO, and GEO: Own our content engine and agency relationships, including SEO and generative-engine optimization - content that indexes across Claude, ChatGPT, and search.
• Events and conferences: Own our conference and event presence end to end - selecting, building, and staffing booths, and running our client and prospect dinner series - directly or by managing contractors and junior support.
• Balance consumer and vertical: Play to both levels of our business - keeping consumer trust and conversion high while going deep in priority verticals (e.g., a Car Dealership Guy podcast for auto, an MBA sponsorship for mortgage).

Requirements

• 6+ years in marketing at high-growth B2B (ideally B2B2C or platform) companies, with a core background in product marketing.
• A track record of translating technical products into clear positioning and sales-ready enablement for multiple audiences.
• Zero-to-one instincts: you have been an early or founding marketer who did everything from website to campaigns to events, and created structure as you went.
• Strong writing and storytelling - you can own a narrative and a style guide and raise the bar on every asset.
• Comfort operating as an army of one today while building a team and managing agencies and contractors over time.
• Bias for speed - you would rather protect and accelerate working momentum than over-plan.
• Fluency partnering directly with founders to drive strategy, not just execute tasks.

Preferred

• Experience marketing across both B2B and consumer / B2B2C motions.
• Demand-gen or growth chops to complement the product marketing core.
• Familiarity with insurance, fintech, automotive, lending, or mortgage ecosystems.
• Comfort with AI-native tooling for content and marketing ops.

Benefits

• Comprehensive benefits: Competitive comp + equity, medical/dental/vision, 401k, unlimited vacation, flexible hybrid work, annual offsite and bring pets to work.