Marketing Lead Analyst

Wilmington, DE (Hybrid)

$115K/yr – $172K/yrMid Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and lead end-to-end marketing programs, shaping strategy, cross-functional delivery, and risk-managed execution across campaigns and data-driven improvements.

  • Define and drive program strategy and execution
  • Coordinate across teams to translate insights into actionable requirements
  • Ensure on-time delivery with strong governance and issue resolution

Job Description

Responsibilities

  • Develop forward-thinking marketing strategies and creative plans, with a focus on long-term goals, scalable frameworks, and sustained business impact.
  • Translate strategy into detailed, executable plans, with strong attention to detail in defining campaign requirements, process flows, and cross-functional handoffs to drive successful campaign delivery.
  • Partner with cross-functional teams to identify and prioritize marketing opportunities, translating insights into clear, executable requirements.
  • Design, document, and communicate program goals and requirements to ensure cross-functional alignment and on-time delivery.
  • Lead the implementation of test strategies and campaign scheduling, applying critical thinking to proactively identify, escalate, and mitigate potential risks and issues.
  • Reconcile data and information across systems and reporting tools to ensure accuracy and consistency.
  • Strong stakeholder management and leadership skills.
  • Identify, track, and manage issues through to resolution, ensuring minimal disruption to program delivery.

Requirements

  • 5+ years of work experience.
  • Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
  • Strong background in program management, analytics, and process reconciliation.
  • Demonstrated ability to apply innovative and resourceful solutions to solve challenges and the ability to meet detailed project goals and timelines while working independently.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Strong communication and analytical skills.
  • Bachelor’s/University degree

Benefits

  • Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~199.4K

Marketing Team

Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8 years
Marketing Roles Posted (Last 30 Days)
18

Funding

Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $6.5B
  • Apr 2025
    Post IPO Debt • $2.8B
  • Nov 2024
    Post IPO Debt • $4.3B

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