Digital Demand Generation Specialist

Los Angeles, CA (Remote)

$80K/yr – $100K/yrMid Level5+ years expOther

Posted 4 hrs ago

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Job Summary

Own multi-channel demand generation campaigns from strategy through results while collaborating with Sales, Product, and Content to turn engagement into qualified opportunities and measurable pipeline.

  • Lead multi-channel campaigns across email, paid media, social, webinars, and events
  • Partner with Sales, Product Management, Content, and OEM partners
  • Use data and testing to continuously improve performance

Job Description

Responsibilities

  • Own multi-channel demand generation campaigns from strategy through results
  • Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture
  • Work hands-on with Pardot and Salesforce
  • Partner directly with Sales, Product Management, Content, and OEM partners
  • Use data, segmentation, testing, and analytics to continuously improve performance
  • Help turn marketing engagement into qualified opportunities and measurable pipeline
  • Bring forward new ideas and have meaningful ownership of your programs

Requirements

  • - 5+ years of B2B demand generation experience
  • - Strong hands-on Pardot and Salesforce expertise
  • - Experience building and optimizing multi-channel campaigns
  • - Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics
  • - Strong project management and cross-functional collaboration skills

Preferred

  • Experience with technology marketing, OEM/channel partnerships, MDF-funded programs, or technical markets is an added plus.

Benefits

  • - Medical, dental & vision coverage
  • - 401(k) with company match
  • - Paid Time Off
  • - 13 paid holidays, including observed and floating holidays
  • - Generous tuition reimbursement to support your continued education and development
  • - Wellness benefits and resources
  • - Opportunities to learn, grow, and build your careerAnd more!
Electro Rent Corp logo

Electro Rent Corp

We are the experts in test and measurement access and acquisition. Follow us to stay up to date with all the latest test and measurement news and industry insights.We offer the largest, most comprehensive test equipment service, supporting market-leading customers around the world. We use our deep technical finance and asset management expertise to help our customers solve their toughest technical and financial test equipment challenges.Our solutions:Rent - Easy access to our large, global inventory without the high cost of ownershipBuy Used - Low cost used and Certified Pre Owned equipment you can rely onFinancial Solutions - For effective budget management whilst ensuring access to the latest test and measurement equipmentAsset Optimisation - Get the most from your inventory with our asset management servicesContact us on +44(0) 20 84 200 200 or visit www.electrorent.com/eu for local details. Our people are passionate about delivering solutions that are right for you.

Founded in 1965
Harrow, England, GBR
64 employees (4 in marketing)

Traffic Signals

Monthly Visitors
68.8K
Monthly Google Ads Budget
$22.2K
Traffic Source Mix
Search
66.2%
Direct
19.7%
Referral
4.6%
Paid
3.1%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
1