Marketing Lead

Responsibilities

• Product marketing that influences buying decisions
• Create and maintain materials that help enterprise buyers make purchase decisions, including product overviews, ROI calculators, use-case documentation, customer-facing roadmaps and vision statements, and onboarding and deployment guides.
• Work with product management and engineering to turn technical capabilities into clear, accurate, customer-focused messaging.
• Equip sales, business development, field operations, and executives with the materials they need to support their counterparts during each stage of the customer journey.
• Establish AIM as a leader in autonomy for heavy equipment, and measurably strengthen that position over time.
• Produce engaging content for LinkedIn, X, industry sites, and the AIM website, including video and product stories.
• Earn unpaid media coverage in industry and national outlets.
• Own customer contact lists and regular customer updates.
• Help existing customers understand new capabilities and expand their use of AIM.
• Write and execute marketing plans with specific deliverables, dates, and targets for engagement, meetings, and sales conversion.

Requirements

• 5+ years of marketing experience in B2B technology, such as SaaS, robotics, automation, or technology services.
• A track record of creating product-marketing materials for enterprise buyers, such as TCO/payback/ROI calculators and use-case documentation, that demonstrably influenced purchasing decisions.
• A portfolio of work, with links, showing content that earned strong engagement (clicks, shares, reactions) on LinkedIn, X, or industry websites.
• Experience writing and executing marketing plans tied to specific deliverables, dates, and measurable targets such as engagement, qualified leads, meetings, or sales conversion.
• A key role in establishing a product or company as a leader in its B2B technology category, with evidence that its position improved over time.
• Experience working closely with enterprise or B2B sales teams and improving their results.
• The ability to learn technical products and communicate them accurately enough to earn the confidence of product and engineering teams.
• Comfort measuring and reporting marketing results with numbers, percentages, and clear analysis.

Preferred

• Startup or early-stage company experience.
• Experience marketing to mining, construction, waste management, or other heavy-industry customers.
• Background in product marketing, product management, or field operations for hardware, robotics, or industrial technology.