Responsibilities

• Budget Tracking & Forecasting - Partner with Marketing leaders to develop annual and quarterly budgets that achieve strategic objectives. - Manage monthly, quarterly, and annual rhythms within the Marketing org to enable transparent budget management across the team holding budget managers accountability for reforecasts and identification of risks and opportunities for spend optimizations. - Build and maintain budget models that align spend to goals and enables scenario planning in support of changes to business priorities in order to maximize return on investment.
• Spend Governance & Operational Control - Own marketing spend governance: approvals, spend thresholds, vendor onboarding, PO requests, MA approvals, and invoice processes. - Partner with Procurement and Finance to ensure contract compliance, correct coding of financial artifacts, and timely accruals. - Implement controls to reduce maverick spend and improve audit readiness (documentation, SOWs, terms, and approvals). - Periodically optimize spend taxonomy (product, channel, campaign, program type, region, cost center).
• Reporting, Insights & Executive Readouts - Produce weekly/monthly budget status reporting: actuals vs budget vs forecast , burn rates, and variance explanations. - Create executive dashboards and summaries for CMO/VPs: spend pacing, forecast risk, and reallocation recommendations. - Identify under/over-spend trends and propose corrective actions (shift funds across channels, adjust campaign timing). - Support Finance with month-end close, accruals, and variance narratives specific to marketing activity.
• Marketing ROI & Efficiency Analysis - Support Analytics in connecting spend with outcomes: MMM, PAS, CAC, CPL, ROAS. - Support business case development for incremental investment, headcount, tools, and agencies. - Track and report savings initiatives (rate-card negotiations, vendor consolidation, tooling rationalization).
• Process Improvement & Tooling - Improve the end-to-end marketing finance workflow (intake → approval → PO → invoice → reporting). - Maintain and enhance tools used for budget tracking (Excel, ERP, procurement system, or marketing spend platforms), with an eye toward automation and future proofing for Marketing Investment organization. - Create templates and playbooks for channel owners (forecasting, reallocation requests). - Train marketers on budget best practices and spend governance.

Requirements

• Bachelor’s degree in Finance, Accounting, Business, Economics, or related field
• 5+ years in budgeting/FP&A/financial operations with direct marketing spend exposure
• Demonstrated experience managing large, multi‑channel marketing budgets, forecasting, variance analysis, and executive reporting
• Experience with financial systems and budget/reporting tools, such as Workday, Excel, and Power BI

Preferred

• Oversight of large marketing budgets, including agency and media spend portfolios
• Experience working in a matrixed environment across multiple stakeholders
• Familiarity with purchase order, invoice, and month close workflows, including managing accruals
• Preferred Qualifications