Marketing Intern- Tik Tok

Responsibilities

• Create social-first content
• Capture, create, and edit original iphone video content, including TikToks, Instagram Reels, Stories, UGC-style videos and behind-the-scenes moments.
• Create short-form video content that feels native to each platform while reflecting Dagne Dover's elevated brand aesthetic and social strategy. Produce 10-15 TikToks each week to the Social Media Manager for approval
• Identify emerging social trends, trending sounds, formats, and cultural moments, and thoughtfully adapt them into content that feels authentic to the Dagne Dover brand.
• Develop engaging hooks, captions, and on-screen text that capture attention and encourage engagement.
• Feel comfortable appearing on camera for brand content, product features, and social storytelling when needed.
• Schedule and publish posts as needed
• Track performance in platform analytics: views, watch time, engagement rate, and follower growth
• Pull together a short weekly report on what worked and what didn't each Monday
• Get exposure to paid social basics, such as Spark Codes, boosting posts and TikTok Ads Manager

Requirements

• Currently enrolled in a college or university program; marketing, communications, digital media, or a related major is a plus but not required
• Prior social media experience as an intern or specifically TikTok content manager
• An active TikTok user who understands trends, sounds, and platform culture
• Comfortable filming and editing short-form video on your phone
• Strong writing skills and a sense of humor that fits a brand voice
• Reliable, organized, and able to meet deadlines alongside your classes

Preferred

• Experience with CapCut, Canva, Adobe Premiere Rush, or similar tools
• Your own content, a club account, or a personal page you've grown
• Familiarity with Instagram, YouTube Shorts, or LinkedIn
• Interest in analytics and what the numbers say about an audience