Responsibilities

• Assist in executing PHS’s digital marketing strategy to support brand awareness, audience engagement, and lead generation.
• Write and edit content for the PHS blog, website pages, and email campaigns with a focus on SEO best practices.
• Conduct keyword research and collaborate on content calendars to ensure optimized, audience-driven content.
• Support SEO efforts including on-page optimization, meta descriptions, internal linking, and content audits.
• Interview subject matter experts and community partners to gather stories and develop engaging content.
• Assist in email marketing efforts by drafting and sending email campaigns through MailChimp.
• Work within a Content Management System (CMS) to publish and update website content.
• Research and select appropriate images and digital assets using Canto, PHS’s digital asset management system.
• Review analytics reports and support content performance tracking (Google Analytics, email reports, etc.).
• Contribute to marketing activities for major PHS initiatives including the Pop Up Gardens, Meadowbrook Farm, the Philadelphia Flower Show, and ongoing campaign promotions.

Requirements

• Currently pursuing a degree in Marketing, Communications, Journalism, or related field.
• Rising Junior or Senior preferred.
• Strong writing, editing, and proofreading skills with a keen attention to detail.
• Interest or experience in SEO and content marketing (coursework, projects, or self-taught knowledge welcomed).
• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
• Familiarity with email marketing platforms, project management software, and CMS systems is a plus.
• Ability to manage multiple projects, prioritize tasks effectively, and solve problems in real time.
• Comfortable conducting interviews and translating information into engaging content.
• Creative, organized, and flexible with a collaborative mindset.

Preferred

• Interest in horticulture, community engagement, or nonprofit work is a plus.